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Andriy Shevchenko's year as UNITED24 ambassador: personally raising millions of UAH, charity evenings in London and Milan, uniting the sporting community
30.05.2023 · Ambassadors
In May 2022, the President of Ukraine, Volodymyr Zelenskyy, announced the first ambassador of the UNITED24 fundraising platform — the legendary Ukrainian football player and coach, Andriy Shevchenko. During his first year of activity, Shevchenko attracted tens of millions of UAH towards helping Ukraine, gave hundreds of interviews, held and participated in several charity events, and participated in almost all UNITED24 projects: from ambulances, to generators for hospitals.
"I saw how many funds were transferred by foreigners in the first days of the war and what percentage reached Ukraine. I realized that via UNITED24, the funds would be sent directly to Ukraine, and that was the most important thing. For me, being an ambassador is a responsibility I uphold with pride. And it's daily work. This year, I visited several dozen countries and met thousands of people. They all have different positions: some support Ukraine openly and constantly, some donate anonymously, and some are thinking about their first contribution and public positioning. My task is to ensure that all these people are with our country, remaining with it until victory and the years that follow," commented Andriy Shevchenko.
5 top fundraisers with Shevchenko's participation
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Charity auction in London. Shevchenko began his activities as an ambassador of the "Medical Aid" direction. His first significant event was a charity auction in London, during which over 700,000 GBP was raised, of which 361,000 GBP (over 16,500,000 UAH) was transferred via UNITED24 to purchase medical equipment. In addition, Shevchenko personally met with the ambulance team in Dnipro, who work with purchased ALV devices, listening firsthand to the stories of people saved thanks to them.
Photo: Andriy meeting with the doctors in Dnipro.
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‘24,000 Friends of Ukraine’. In August 2022, Shevchenko and American actor Liev Schreiber launched a campaign to attract donors to sign up for a $24 monthly donation via UNITED24. Thanks to the project, almost 960,000 USD (over 35,000,000 UAH) was raised for Medical Aid.
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The final chord of the ‘Shaded Hunter’ fundraiser. As a result of joint efforts from monobank, Oleg Gorohovsky and Ihor Lachenkov, the total amount of contributions for the anti-drone system reached 142,000,000 UAH. The UNITED24 team asked Andriy to publicly support the project and sign bracelets for those who made donations. Shevchenko agreed. Another 8,000,000 UAH was raised within a few hours.
Photo: Andriy Shevchenko on the presentation of Azovstal bracelets in Kyiv.
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Champion stadium. At the beginning of November 2022, Shevchenko launched the first UNITED24 project in the Rebuild Ukraine direction of support. He opened a fundraiser to restore the Champion Stadium in Irpin, which the russians destroyed. A.C. Milan and FC Shakhtar, as well as the Italian Serie A football clubs who bought the flag with the signature of President Zelenskyy for 110,000 EUR at a charity evening in Milan, immediately joined the fundraiser. In total, 600,000 EUR (over 23,000,000 UAH) was raised to reconstruct the stadium.
