Andriy Shevchenko Became the First Ambassador for the UNITED24 Fundraising Platform. He will Focus on Medical Aid Direction

In early May, President of Ukraine, Volodymyr Zelenskyy, initiated the launch of the UNITED24 fundraising platform. Its goals are to increase charitable donations in support of Ukraine worldwide, and to collaborate with international organizations and large businesses in order to promote Ukraine on the global arena. Today, the President of Ukraine signed the Decree on the establishment of the national brand UNITED24 and welcomed its first ambassador, the legendary Ukrainian football player and coach, Andriy Shevchenko.

The UNITED24 Fundraising Platform works in three directions: “Defence and Demining,” “Medical Aid” and "Rebuild Ukraine". During the first week since its launch, more than USD 25 million was collected in the NBU accounts. Anyone can make a one-click donation at u24.gov.ua. Corporate donors can also choose what they want to help with more specifically, e.g., providing hospitals with medical equipment, rebuilding critical infrastructure, purchasing ammunition for the military units etc. This option will soon be available to a wide audience.

With the support of UNITED24, charity events and concerts, partnership projects with popular brands and collaborations with opinion leaders will be held. Football coach and player Andriy Shevchenko became UNITED24’s first ambassador. Yesterday, he travelled to Kyiv from London. Today, on May 18, he met with the President of Ukraine, Volodymyr Zelenskyy. 

“It is important that the first UNITED24 ambassador is Ukrainian who is known all over the world. Andriy gained trust and authority through his hard work and sports achievements. Now he has a new mission to tell the world about the events in Ukraine and use his authority to increase international aid to our country to bring us closer to victory,”  says the President of Ukraine. 

Andriy himself stated that it is a great honor for him to become the first UNITED24 ambassador.

“I have been representing Ukraine in the international football arena for many years. Today, when my country is torn by war, my priority is helping Ukraine, not football,” says Andriy Shevchenko. “It is a great honor to become the first UNITED24 ambassador. I will do my best to raise awareness of Ukraine's needs, I will focus on the Medical Aid direction to save the wounded, to help our paramedics, to rebuild our hospitals, encourage people to join UNITED24 and contribute to our victory.” 

The first event in support of UNITED24, a Charity Auction in London, will take place on June 8.

The UNITED24 team continues to work on recruiting new ambassadors who will join Andriy Shevchenko and focus their efforts on increasing the number of donations in support of Ukraine.