The best message for a Ukrainian is a single, simple symbol. Over the course of the war it has gained new meanings. That symbol is ‘+’. A plus. A sign of agreement. A sign of support.
It’s just a symbol, but it says so much. A plus means that a loved one on the front got in touch with you. It means that someone answered your request; that they will help you, that they will support you. It means that the fight continues. Because while you’re a plus, and someone else is a plus, there is hope, there is motion, there is life.
Today, Ukraine and the entire world must stick together, like never before. So, we have decided that we need to put a ‘+’ between all of us. To emphasize our unity.
We started with ourselves. For the first time in the history of Ukrainian fundraising, the UNITED24 platform, the Come Back Alive charity foundation, and monobank are coming together to announce Operation Unity.
Its goal is to raise funds for 10 000 FPV drones with ammunition for the Armed Forces of Ukraine.
We say “plus!” What about you?