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The house of 14-year-old Sasha, star of the Imagine Dragons video, will be restored by the UNITED24 donor
23.06.2023 · Ambassadors
In May 2023, the ambassadors of the UNITED24 platform, Imagine Dragons, presented a music video for their song Crushed. It tells the story of a 14-year-old, Sasha from Novohryhorivka, Mykolaiv Oblast, whose house was destroyed as a result of russian shelling. The video was watched by millions of viewers across the world, and the fact that russia is wreaking destruction on Ukraine once again made it to the world's news.
Ty Arnold, director of photography who is responsible for the most popular Imagine Dragons videos, created one that drew attention to Sasha's story. Ty met Sasha during his two-month trip to Ukraine.
"I met Sasha while delivering humanitarian supplies to his village, Novohryhorivka. I was looking at the destroyed houses and noticed Sasha wandering alone. I started talking to him, learning about his story, and filming him as we talked. After talking with Imagine Dragons about a music video, I felt like the images I filmed with Sasha would tell an important story about Ukraine and the war. Sasha eventually agreed, and I’m so glad that we created a positive story that made a difference in Sasha’s life," commented Ty Arnold.
Starting today, the boy's house is being restored thanks to the partner of the fundraising platform, Aurora multi-market chain.
"When Ty came to Ukraine, we thought that he would only visit Kyiv, the nearby region at most, but he went further. For two months, he traveled through the East and South of Ukraine, despite being in constant danger. He celebrated the New Year with the Ukrainian military in Bakhmut. And then he told us that he had filmed a short story about a boy and thought it would make a music video for Imagine Dragons. Of course, we were incredibly grateful, as every work of art like this is an opportunity to remind the world again and again about the war in Ukraine. The Crushed video was a real tearjerker. And we immediately understood that we had to help Sasha return home. So we asked for the help of our partner - the Aurora market chain. The entire approval process took 10 minutes. And for this instant reaction, for this sincerity, we take a bow towards every UNITED24 donor," says Yaroslava Gres, UNITED24 Coordinator.
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